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The Benefits of Device Fingerprinting Authentication for Ride-Hailing Companies

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  Digital ride-hailing apps surpassed 1.7 billion active users in 2023, and by 2029, that number is projected to reach 2.3 billion (Source: Statista). This growing industry is now the center of attention for fraudsters eager to exploit its loopholes. In previous years, the industry has experienced typical fraud such as account takeovers, fake ride requests, and payment fraud.  As companies adopt stronger authentication, device fingerprinting for authentication has become a key tool in preventing fraud on ride hailing platforms by providing a seamless yet powerful solution. How Device Fingerprinting Enhances Authentication Explaining the Step-by-Step Process: (1) Device Identification The first step is to uniquely identify every physical device on your platform. This step compiles each user's unique device characteristics, including device attributes such as browser type, operating system, IP address, time zone, etc.  (2) Assigning Fingerprinting for Authentication The sy...
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How Does Device Fingerprinting Fight Fraud?

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  Just as the rise of e-commerce has reshaped the retail experience, device fingerprinting has transformed the landscape of cybersecurity. For decision-makers in today’s digital realm, understanding how device fingerprinting works is essential to protecting assets and maintaining user trust. You might be wondering, "What exactly is device fingerprinting, and how can it enhance a digital platform’s security against fraud?” In this article, we will cover the role of device fingerprinting in fighting fraud along with some use cases. How Device Fingerprinting Prevents Fraud in Online Organizations? Device fingerprinting technology allows digital platform owners to stay one step ahead of fraudsters, ensuring a safer experience for everyone. Device fingerprinting can be a valuable tool in the fight against fraud. Here’s how it works: Unique Device Identification Device fingerprinting technology assigns a unique identifier for every user to access the platform, making it possible to dis...
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